Design the Company's Web site as a Marketing Tool to generate sales demand in both current and prospective end-user customers and build Corporate and Brand name recognition.

"Be there" for our customers when they want us -whenever they want us! Even with the depth and breadth of the current Sales Force, the company cannot penetrate all plants for all Industries in all the World or have salespeople available on a 24-hour basis everywhere in the World.

Yet the fact remains that our customers want access to us regardless of whether it's during standard business hours or late at night. The Internet offers us a 7x24 operation that can service our customers on a Global basis. It allows that Maintenance Engineer or Marine Ship Engineer who's surfing the Web to find information on our products. It fulfills the Stage One and Stage Two Sales Process by moving the prospects through the early phases of the sales cycle - from awareness, to interest, to desire through to application / selection - and provides a pull-through marketing strategy to drive this interested traffic to our Distributors & Direct Operations for order placement and fulfillment.